Senior Brand Manager•Creative Strategist •Project Manager•Curator •Archivist •Retail Buyer•Conceptor•Art Department•Experiential•Gerald Oliver.

I think, therefore I am.

PAST AND PRESENT CLIENTS

BRANDS

  • AfroPunk

  • American Express

  • BET Networks

  • Betsy Johnson

  • Bevel

  • Capital One

  • Ebony Magazine

  • META [Facebook]

  • Google

  • Hanifa

  • Homme DC

  • Netflix

  • New York University

  • Paper Magazine

  • Pyer Moss

  • Twitch

  • YouTube

AGENCIES

  • CREATIVE THEORY AGENCY

  • Beyond8

  • Day One

  • Factory PR

  • PR Consulting

  • The Chamber Group

CURATED POP-CULTURE STORYTELLING - @RetroGee

Thirsty, baby bring it over here.
Goodnight. 🌙
Jealousy is a disease, die slow.
Nobody: Literally no one: Me: I’m gone with the wind fabulous.
Kenya to NeNe: “You need to stop wearing hair from Toys 'R' Us.”
Hold on to your weaves!
Pop Magazine Issue 1. September 2000 when diversity was all the rage.
Bitch, don’t try me. Stella on the pole.
Phoebe on the poll.
Let me find out Drew is a lamb on the low 👀
Drew for Miu ‘95.
Handle me? Who goin handle me?
Soulja Boy Told @blonded too.
Soulja Boy Told Em.
Soulja Boy Tell Em.
Why you acting like you don’t have any options, everybody know that you’re a star 🌟
Me, my hot self, myself be so hot 🥵 *We will explore Misdemeanor soon
I been had it since No Scrubs and No Pigeons.

CLIENT STORYTELLING - @CreativeTheoryAgency

Wrapping up #BlackBuisnessMonth, highlighting those who make up the business is just as important as the business itself. Each individual has their own strength, their own style, and their own creative vision. With a great team, the possibilities ar
As we celebrate #Blackbusinessmonth, we continue to work, strive to better ourselves, and most importantly, uplift our community. #Blackbuisnessmonth is a time to ask questions like “what more can we do”? and&nbs
You’ve got to coooooordinate!!!
Corporate Culture ⚽️ Monday Night Soccer
“We will be liberated. We will be free.” - @bemobrown
Welcome @heartbrkhannah, our newest Account Director and incredible asset to the team! Just joined the CTA team and already getting press hits. Check out her article in @districtfray magazine about her personal style and her love for black jeans!
It’s goes without saying, that work directed towards Black people or about Black people should always include Black people. Not just in casting. That is one the reasons why Creative Theory exists, the work about US, for US, is by US - Gary Wi
Tomorrow marks the last day of our Week of Liberation! Thank you to everyone that has dropped their two cents on social and on our soapbox. Tomorrow, meet us for a celebration at @thishergiftshop! We'll have vibes curated by @marsgreen, bites from
When you think about the liberation of ALL Black people, what comes to mind?  Join us virtually via our IG story or IRL on our soapbox at @thisheregiftshop to drop your two cents on various aspects of Blackness.  Swipe to see what folks h
No one’s free unless we’re all free. Starting June 12, tap into our instastory every morning to drop your two cents on topics that impact our community. This is an intentional space designed for you to share what’s on your heart a
Our Team! Three cities in five days, special things to come #workflow
And then this happened 💫 #workflow

CLIENT STORYTELLING - @ThisHereGiftShop

First Fridays — Labor Day Edition! Featuring @rohaun_paints premiering his new art installation “Walk A Mile in My Retro’s” — Pull up and catch a vibe🔋
I’ve been drinking, watermelon 🍉 Pull up tomorrow to get a taste of @samjopenn signature watermelon juice as she introduces @shopseeded. un/altared™ - explore tools to keep you grounded and vibrating high for our collective ascension. Th
From start to finish!🎨 Join @pzaycreates and @bemobrown for “That BAG Talk” starting at 6:30! RSVP link in Bio!
New Coffee on the block!!! @rjlstudios.co is back this Wednesday and is bringing a new special blend from Kenya! Stop in the Gift Shop, grab a coffee, and go about your day refreshed!
This Wednesday PZAY x Gift Shop presents “That BAG Talk” lead by our Artist in Residence @pzaycreates and featuring CTA’s Culture Analyst @bemobrown Doors open at 6:30PM and the RSVP link in bio.
Gift Shop Tee’s are now here in long sleeve! We have two colors Space Grey and Cool Grey available now at @thisheregiftshop
The Traveler Bag is back! Whether for the weekend or as a carry on, the @chris_cardi traveler bag is perfect for! Very limited stock so get em before their gone!
Mark your Calendar! 📆 Stay plugged to our socials for regular updates on all upcoming events!
COMING IN HOT! 🥵 3 new colors in our Gift Shop tees: Flo Blue, Denim, and Grey available now
The new new this week comes from Journacy, a brand made by dads for dads. From their collection of premium leather goods like their Journacy leather bag and keychains to apparel, their brand never fails to evolve dads everywhere.
Power to the People’s Pockets anywhere and everywhere ✊🏽
That Friday Feeling 🖤
New Brand Alert 🚨 We are so excited to introduce @dreamsoftriumph to the Shop! Swipe to find out more!
@cadencecandleco are back in stock at the Gift Shop with a new favorite “Dapper”. 🙌🏽 @taelor.salmon takes pride in creating an experience through her candles. Each hand poured candle is accompanied by a handcrafted playlist that can be
WE OUTSIDE!! 🔥 Join us tomorrow at the Shop as we wrap up our Juneteenth Week of Black Liberation! #thisheregiftshop
It’s not too late to shop for Father’s Day! We’re open Wednesday - Sunday from 11am-6pm which gives you plenty of time to stop in and secure a gift!
No one’s free unless we’re all free. Starting TODAY [6/12], make sure you’re following @creativetheoryagency and tap into the instastories every morning to drop your two cents on topics that impact our community. The space is desi
Introducing our newest brand @ol_newyork || From their apparel to their instagram feed, their aesthetic is timeless! Excited to have them apart of the Gift Shop fam 🙌🏽